Baby Milk Creme (Face & Body)

A baby's skin is delicate, and it needs special care to protect it from harsh environmental conditions. It is thinner than adult skin, it loses moisture faster, and it has not yet built the barrier that keeps weather, dust and dry air out. Baby Milk Creme is formulated specifically for that.

It safeguards and moisturises against dryness, and it provides 12 hours of nourishment and hydration — which is the number that matters. Most baby creams are absorbed and gone within a couple of hours, meaning a morning application has stopped working long before bedtime. Twelve hours covers a whole day on one application.

The non-sticky formula is the other half. It penetrates quickly into the skin and deep within, so your baby's skin stays soft and gentle all day without the tacky film that catches dust and makes babies squirm through moisturising. Anyone who has tried to cream a wriggling toddler knows the texture decides whether it gets done properly.

Shea Butter and Almond Protein carry it — shea for deep, lasting moisture and protection, almond protein to nourish and strengthen. It is a paraben-free formula, designed specifically for babies and free of harmful chemicals, and it works on face and body from newborn right through to 14 years.